Online advertising price list

Sitehat / Wallpaper
1280×200 px, 1280×300 px, 1280×400 px + taust 1920×1200
47 € CPM
Sitehat is one of Õhtuleht’s most powerful advertising products. It allows the advertising client to paint the entire Õhtuleht in their own colours, making it ideal for advertising brand and image.
Read more about the possibility of creating as a single file in the technical terms and conditions.

Siteheader
1280×200 px, 1280×300 px, 1280×400 px + 1280×100
47 € CPM
Siteheader is a good alternative to Sitehat. Its advantage over Sitehat is that as the user scrolls down the page, it is possible to continue displaying their message.
The average viewability of this advertising product is 95%.
Technical conditions.

Fullscreen siteheader
1920×1080 px + 1920×100 px
75 € CPM
Full screen siteheader is displayed to the user 1x per day.

Pagebreak (cross-device)
1920×1080 px (desktop), 1080×1920 px (mobile)
41,50 € CPM
Does it take a large area to convey a message? Pagebreak is Õhtuleht's largest surface area, which covers the entirety of the user's screen at a certain point while scrolling, making it a great product for advertising brand and image.

Content banner
1250×200 px, 1250×300 px, 1250×400 px
27,50 € CPM
The Content Banner is Õhtuleht's most widely used advertising product. The advertisement appears amongst content, ensuring excellent visibility.
The average viewability of this advertising product is 70%. Sisubännerile sobivad ka kitsama mõõduga alternatiivid (näiteks 1200x300, 1000x300). Technical conditions.

Tower banner
300×600 px
12,50 € CPM
Tower banner is Õhtuleht’s second most popular product. The reason is its cost-effectiveness. This product allows the advertising client to be visible on a large scale and constantly. In addition, while scrolling, tower banners run with the content, and as a result, the tower banner has a high viewability rate.
The average viewability of this advertising product is 75%. Technical conditions.

Scroller (cross-device)
1200×50 px
30 € CPM
The banner is created with content at the bottom of the screen. The banner animates by scrolling from right to left, which attracts attention and is thus well suited for a call to action or making a quick sale. It is a universal banner that is shown on all devices (desktop, tablet and mobile).

Taller scroller (cross-device)
1200×100 px
33,10 € CPM

Corner banner (cross-device)
600x500
42 € CPM
Corner banner appears in the bottom-left corner of the screen. It is one of the most aggressive advertising products, which is why its click and other performance metrics are very good.

Video advertising
720p, 1080p (30s max)
75 € CPM
Video advertising on Õhtuleht allows the use of commercials produced for television online. The ad runs as a 'pre-roll' before the desired video begins.

Mobile square banner
600×500 px
27,50 € CPM
The banner for mobile devices is a standard product for mobile devices on which users are spending more and more time, often using it to pass idle time (on the bus, in the store, at a restaurant, etc.). As a result, click-through rates are generally better on mobile phones, and visibility is higher.
The average viewability of this advertising product is 75%.
Technical conditions.

Mobile scroller
600×100 px
27,50 € CPM
Like on a computer, a banner is also possible on a mobile device. On a mobile device, this product is also suitable for a call to action and to support quick sales.

Mobile taller scroller
600×250 px
33,10 € CPM

Mobile siteheader
600×250 px + 600×100 px
25 € CPM
The mobile siteheader is Õhtuleht's most powerful advertising product on mobile devices and operates on the same principle as the desktop siteheader. As the user scrolls down the page, the message continues to be displayed to them.

Mobile full screen
650×890 px
75 € CPM
The full screen on Õhtuleht's mobile platform is the most aggressive surface, displayed to readers before the content loads. The banner closes automatically after 10 seconds but can also be closed by the user with a button.
The full screen on the mobile is displayed to the user 1x per hour. Technical conditions.

Desktop siteheader + mobile siteheader
1280×200 px, 1280×300 px, 1280×400 px + 1280×100600×250 px + 600×100 px
40 € CPM

Desktop siteheader + mobile square banner
1280×200 px, 1280×300 px, 1280×400 px + 1280×100
600×500 px
37 € CPM

Content banner + mobile siteheader
1250×200 px, 1250×300 px, 1250×400 px 600×250 px + 600×100 px
27,50 € CPM

Õhtuleht Facebook post
100 €
Content marketing articles published on Õhtuleht's online platform can also be shared on Õhtuleht's Facebook account. With a large following, the Facebook account helps the information reach a new target audience – people who use social media as their primary source of news. Through the post, it is possible to direct people to the article.

Õhtuleht Instagram story
80 €
Content marketing articles published on Õhtuleht's online platform can also be shared on Õhtuleht's Instagram account, specifically as a story post visible to Õhtuleht's followers for 24 hours from the moment of posting. The post is designed to fit the phone screen, and a link is added to direct followers to the article.

Õhtuleht Facebook theme page post
100 €
If the goal is to reach a specific interest group with a content marketing article, it is worth sharing the articles published on Õhtuleht's online platform on the Facebook accounts of Õhtuleht's various sections. These include: Õhtuleht Sport, Naisteleht, Tiiu, Toidutare, Õhtuleht Toit, Õhtuleht Mälumäng, Õhtuleht Naine, Õhuleht Reis, Õhtuleht Tervis, Kalale! Looduses.

ÕL Facebook post + Instagram story
150 €
The package includes a post on Õhtuleht's Facebook and Instagram accounts.

ÕL Facebook theme page post + Instagram story
100 €
The package includes a post on Õhtuleht's theme page on Facebook and Õhtuleht’s Instagram account.
User-based targeting
As an additional service, we offer the option to target your advertisement to different segments. A targeting fee of €3.00 CPM is added to the unit price. You can read more about the segments here.
Ad design
As an additional service, you can order ad design for €35. Based on your input, our designers will create a design solution along with the necessary ad files.
Content marketing article writing
As an additional service, you can order the writing of a content marketing article from us. Based on your input, a story of appropriate form and length will be created. Writing and editing each article costs €100.
- * VAT is added to all prices.
- * When targeting ads to specific portals, a targeting fee of €3 CPM is added.
Õhtuleht Kirjastus AS
Narva maantee 13
10151 Tallinn
Contact
Phone: 614 4000
E-mail: [email protected]